The “PROVENZA” Case by Karol G: What You Should Know Before Registering Your Trademark
Trademark registration may seem like a simple process, but the truth is that many names can face unexpected legal obstacles.
A recent and high-profile example is that of Karol G, who tried to register the trademark “PROVENZA” in Colombia but ran into a major issue: her application was denied.
If you’re thinking about registering your own brand, this case holds key lessons that can save you time, money, and headaches. Let’s break it down simply.
Why was Karol G’s trademark application for “PROVENZA” denied?
The Superintendency of Industry and Commerce (SIC) of Colombia denied the registration of the name “PROVENZA” in three categories:
- Class 30: Food products and seasonings
- Class 41: Entertainment services
- Class 43: Restaurants and lodging services
The problem arose when the Institut National de l’Origine et de la Qualité (INAO) from France filed a formal opposition. Why? Because “Provenza” is not only the name of a Karol G song—it’s also the name of a well-known French region famous for its cuisine and products protected by designation of origin.
💡 Example: If you see a brand called “Champagne” on a soda bottle in Colombia, you’d probably think it has something to do with France. That’s what happened with “Provenza.”
According to the SIC, registering this name could:
1️⃣ Confuse consumers into thinking the products come from the French region.
2️⃣ Unfairly benefit from the reputation of protected products, such as “Côtes de Provence” wines or “Huile d’Olive de Haute-Provence” olive oil.
3️⃣ Conflict with other trademarks already registered in Colombia.
For these reasons, the SIC rejected the application. However, Karol G’s legal team has appealed the decision, and the case is still under review.
What can we learn from this case?
This case offers several lessons for any entrepreneur, business owner, or artist looking to protect their brand and avoid legal setbacks.
🔹 1. Don’t assume you can use any name
It’s common to think that if a name isn’t registered as a trademark in Colombia, you’re free to use it. But factors like designations of origin, protected foreign trademarks, and generic names can still lead to rejection.
🔹 2. Your company and your brand are NOT the same
Many people believe that registering their company name with the Chamber of Commerce automatically protects it. But a business name (legal entity name) and a registered trademark are completely different things.
🔹 3. Conducting a background check is key
Before spending money on a trademark application, it’s essential to conduct a trademark search to identify potential risks of opposition. This can save you time and legal expenses.
🔹 4. Trademark protection gives you 10 years of exclusivity
If you successfully register your trademark, you’ll have exclusive commercial rights to it for 10 years—renewable. This prevents others from using your brand name without permission.
How to do your trademark registration in Colombia without issues
If you’re planning to register a trademark in Colombia, having professional legal guidance can be the difference between a successful application and a rejection.
At NEXO LEGAL, we help you through every step of the process:
✅ Trademark background check: To ensure your brand won’t face legal conflicts.
✅ Registration before the SIC: We file your application and handle any requirements.
✅ Defense against oppositions: If someone files an opposition, we respond with solid legal arguments.
✅ Registration approval: Once approved, your trademark will be protected for 10 years.
How much does trademark registration cost in Colombia?
Registering a trademark in Colombia includes:
📌 Administrative fee (SIC): Starting at $1,219,000 COP (may vary depending on the number of classes).
Don’t risk your brand—protect it properly from the start
The “PROVENZA” case with Karol G shows us that a solid trademark registration strategy is crucial to avoid legal issues.
If you have a brand idea and want to ensure it’s properly protected, contact us today.
We’ll help you register your trademark and safeguard your business without complications.
Message us and schedule a free consultation.
Protect your brand before it’s too late!
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What will happen after you fill out this form?
After submitting the form, your case undergoes a comprehensive review by our team of specialist to assess its viability. Providing clear and concise information about your objectives accelerates this process.
Subsequently, a specialist will be assigned to your case, reaching out to you within a day to clear up details about your case and outline the next steps to help you achieve your goals.
Get started with a free case assessment
What will happen after you fill out this form?
After submitting the form, your case undergoes a comprehensive review by our team of specialist to assess its viability. Providing clear and concise information about your objectives accelerates this process.
Subsequently, a specialist will be assigned to your case, reaching out to you within a day to clear up details about your case and outline the next steps to help you achieve your goals.
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