Selling on Instagram or social media? Then you need to register a trademark in Colombia

If you’re offering products or services through Instagram, Facebook, TikTok, or your own website — this is for you.

Many entrepreneurs believe that having a username on social media or owning a domain means their brand is protected. But that’s not the case.

This is a mistake that could cost you much more in the long run — and here’s why you need to register a trademark in Colombia.

Using a name doesn’t mean you own it

Even if you have thousands of followers or lots of traffic to your website, that doesn’t give you any legal rights over your brand.

Only when you register a trademark in Colombia with the Superintendence of Industry and Commerce (SIC) do you gain that legal backing.

📌 Imagine someone else registers that same name before you…
They could legally demand that you stop using it, shut down your account, or even block you from selling under that name. That’s exactly why it’s crucial to register a trademark in Colombia.

What if I already have a domain? Isn’t that enough?

No. A domain name is simply the web address people use to find your site (e.g., www.yourbrand.com).

You can purchase one through platforms like GoDaddy or Google Domains, but that doesn’t grant you legal rights over the name. If you want exclusive rights, you must register a trademark in Colombia.

So, what is a registered trademark?

A registered trademark is the name or image (logo) that legally identifies your products or services in the marketplace.

To protect it, you need to register a trademark in Colombia through the SIC. This gives you exclusive rights to use your brand nationwide and ensures you’re covered legally.

Only when you register a trademark in Colombia can you truly protect your brand and take action if someone else tries to use it.

What can happen if you don’t register your brand?

Failing to register a trademark in Colombia can expose your business to unnecessary risks:

• Someone else could register it before you.
• You could receive a legal warning to stop using the name.
• You won’t be able to protect your business reputation or identity.
• Others might take advantage of your brand or image.
• It limits your growth, partnerships, and ability to formalize your business.

Benefits of registering a trademark in Colombia

When you register a trademark in Colombia, you gain:

• Exclusive legal ownership of your brand in Colombia.
• The right to take legal action against unauthorized use.
• Protection of all the time, money, and effort you’ve invested.
• Easier access to exporting, licensing, franchising, or selling your business.
• Added credibility and long-term value for your project.

In short: if you’re already selling, your brand already has value

Don’t wait until it’s too late.
Registering a trademark in Colombia isn’t a luxury — it’s a key step in building a serious and sustainable business.

Got questions?
At Nexo Legal, we’ll help you register a trademark in Colombia step by step.
📩 Message us — let’s protect what you’re building.