{"id":13060,"date":"2025-03-21T15:39:30","date_gmt":"2025-03-21T20:39:30","guid":{"rendered":"https:\/\/nexo.legal\/?p=13060"},"modified":"2025-07-15T17:24:13","modified_gmt":"2025-07-15T22:24:13","slug":"provenza-case-trademark-registration","status":"publish","type":"post","link":"https:\/\/nexo.legal\/es\/provenza-case-trademark-registration\/","title":{"rendered":"El caso \"PROVENZA\" de Karol G: Lo que debes saber antes de registrar tu marca"},"content":{"rendered":"\t\t
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The \u201cPROVENZA\u201d Case by Karol G: What You Should Know Before Registering Your Trademark\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Trademark registration may seem like a simple process, but the truth is that many names can face unexpected legal obstacles. <\/span><\/p>

A recent and high-profile example is that of Karol G, who tried to register the trademark \u201cPROVENZA\u201d in Colombia but ran into a major issue: her application was denied.<\/span><\/p>

If you\u2019re thinking about registering your own brand, this case holds key lessons that can save you time, money, and headaches. Let\u2019s break it down simply.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Why was Karol G\u2019s trademark application for \u201cPROVENZA\u201d denied?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Superintendency of Industry and Commerce (SIC) of Colombia denied the registration of the name \u201cPROVENZA\u201d in three categories:<\/span><\/p>

  • Class 30: Food products and seasonings<\/span><\/li>
  • Class 41: Entertainment services<\/span>\u00a0<\/span><\/li>
  • Class 43: Restaurants and lodging services<\/span><\/li><\/ul>

    The problem arose when the Institut National de l\u2019Origine et de la Qualit\u00e9 (INAO) from France filed a formal opposition. Why? Because \u201cProvenza\u201d is not only the name of a Karol G song\u2014it\u2019s also the name of a well-known French region famous for its cuisine and products protected by <\/span>designation of origin<\/span><\/i>.<\/span><\/p>

    \ud83d\udca1 Example: If you see a brand called \u201cChampagne\u201d on a soda bottle in Colombia, you\u2019d probably think it has something to do with France. That\u2019s what happened with \u201cProvenza.\u201d<\/span><\/p>

    According to the SIC, registering this name could:<\/span><\/p>

    1\ufe0f\u20e3 Confuse consumers into thinking the products come from the French region.<\/span>
    <\/span>2\ufe0f\u20e3 Unfairly benefit from the reputation of protected products, such as \u201cC\u00f4tes de Provence\u201d wines or \u201cHuile d\u2019Olive de Haute-Provence\u201d olive oil.<\/span>
    <\/span>3\ufe0f\u20e3 Conflict with other trademarks already registered in Colombia.<\/span><\/p>

    For these reasons, the SIC rejected the application. However, Karol G\u2019s legal team has appealed the decision, and the case is still under review.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    What can we learn from this case?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    This case offers several lessons for any entrepreneur, business owner, or artist looking to protect their brand and avoid legal setbacks.<\/span><\/p>

    \ud83d\udd39 <\/span>1. Don\u2019t assume you can use any name<\/b>
    <\/b>It\u2019s common to think that if a name isn\u2019t registered as a trademark in Colombia, you\u2019re free to use it. But factors like <\/span>designations of origin<\/span><\/i>, protected foreign trademarks, and generic names can still lead to rejection.<\/span><\/p>

    \ud83d\udd39 <\/span>2. Your company and your brand are NOT the same<\/b>
    <\/b>Many people believe that registering their company name with the Chamber of Commerce automatically protects it. But a business name (legal entity name) and a registered trademark are completely different things.<\/span><\/p>

    \ud83d\udd39 <\/span>3. Conducting a background check is key<\/b>
    <\/b>Before spending money on a trademark application, it\u2019s essential to conduct a trademark search to identify potential risks of opposition. This can save you time and legal expenses.<\/span><\/p>

    \ud83d\udd39 <\/span>4. Trademark protection gives you 10 years of exclusivity<\/b>
    <\/b>If you successfully register your trademark, you\u2019ll have exclusive commercial rights to it for 10 years\u2014renewable. This prevents others from using your brand name without permission.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    How to do your trademark registration in Colombia without issues\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    If you\u2019re planning to register a trademark in Colombia, having professional legal guidance can be the difference between a successful application and a rejection.<\/span><\/p>

    At <\/span>NEXO LEGAL<\/b>, we help you through every step of the process:<\/span><\/p>

    \u2705 <\/span>Trademark background check<\/b>: To ensure your brand won\u2019t face legal conflicts.<\/span>
    <\/span>\u2705 <\/span>Registration before the SIC<\/b>: We file your application and handle any requirements.<\/span>
    <\/span>\u2705 <\/span>Defense against oppositions<\/b>: If someone files an opposition, we respond with solid legal arguments.<\/span>
    <\/span>\u2705 <\/span>Registration approval<\/b>: Once approved, your trademark will be protected for 10 years.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    How much does trademark registration cost in Colombia?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Registering a trademark in Colombia includes:<\/span><\/p>

    \ud83d\udccc <\/span>Administrative fee (SIC)<\/b>: Starting at <\/span>$1,219,000 COP<\/b> (may vary depending on the number of classes).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Don\u2019t risk your brand\u2014protect it properly from the start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The \u201cPROVENZA\u201d case with Karol G shows us that a solid trademark registration strategy is crucial to avoid legal issues.<\/span><\/p>

    If you have a brand idea and want to ensure it\u2019s properly protected, <\/span>contact us today<\/b>.<\/span>
    <\/span>We\u2019ll help you register your trademark and safeguard your business without complications.<\/span><\/p>

    Message us and schedule a free consultation.<\/b>
    <\/b>Protect your brand before it\u2019s too late!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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